MEDIA RELEASE: Tuesday 21 April 2015, Cape Town
The Good Holiday takes Gold as Best Blog at the African Responsible Tourism Awards.
Heroes of responsible tourism in Africa were honoured yesterday afternoon at the 2015 inaugural African Responsible Tourism Awards. The event formed part of the prestigious World Responsible Tourism Awards, the world’s most respected awards in this sector of the tourism industry. Hundreds of nominations were submitted from all over Africa and of the 22 finalists in seven different categories The Good Holiday was awarded the Gold Winner for Best blog (supported by Cape Town Tourism).
The judges explained that The Good Holiday was a deserving winner of this prestigious award, because it “has authenticity, a real sense of care and a true desire to facilitate experiences that are beneficial to all it comes in contact with at the heart of stories told. Interactive and visually appealing, the blog inspires travellers to journey to African places with a unique cultural heritage, places that inspire people to consider a life seeking simple pleasures that tread lightly on the earth.”
Instead of the perspective of a single blogger, The Good Holiday provides a unique blend of written, film and photographic material from various contributors, offering a richer sensory experience to travellers and establishments alike, and a lasting PR service that cannot be compared to traditional blogposts, listings or features.
Daréll Lourens, Founder of The Good Holiday, says: “Through first-hand accounts of travel experiences that had an impact on the lives of our 21 contributors, each takes turns to debut a #tuesdaytravelstory – ensuring original, thought-provoking, regular, varying and insightful content. Contributors share voluntarily, out of sheer desire for advocacy – resulting in stories with heart that go deeper than just superficial destination descriptions.
We are very humbled and grateful for this huge recognition and look forward to keep sharing a weekly #goodholiday #tuesdaytravelstory well into the future.”
“It is exciting to bring the Word Responsible Tourism Awards family of the Awards to Cape Town and Africa” says Harold Goodwin, Chair of the Judging Panel. “There are many world class winners being announced today. Since 2004 African businesses from 14 countries have won awards, 20% of the Awards winners have been from Africa, 20% of all of those awarded.”
Commenting on the finalists, Heidi van der Watt, founder of the Africa Awards and managing director of Better Tourism Africa, said: “Represented in this year’s finalists are some of the most trendsetting examples of responsible tourism in Africa! From a community-focussed birding destination to a rhino relocation programme, from comprehensive greening efforts to revival of traditional economic activities – the Shortlist has a lot to say about where responsible tourism on the continent is, and where it is going next.”
Notes to editors
High resolution jpg images of logos and interviews available upon request.
You are more than welcome to repost some of our more successful posts, but kindly get in touch with Daréll Lourens before doing so.
Contact: Daréll Lourens, firstname.lastname@example.org @the_goodholiday
Our most successful post in terms of ‘votes’ on the page:
This post accompanied a Facebook Competition that ran for 4 months.
Our most successful post in terms of embracing the TGH values and travel writing direction:
We were incredibly inspired as a community with Louise’s account of connecting with places and people en-route.
Our most successful video content post:
This video post continues to be a wonderful PR and Marketing tool for Nkwichi.
This post continues to be a wonderful PR and Marketing tool for the CapeNature.
Our most successful experience based post:
We were incredibly inspired as a community with Verushka’s stimulating account connecting to food production.
Our current holiday give-away is 5 nights for 2 people sharing in the award winning Chole Mjini Eco Lodge in Tanzania.